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Printing in Color is Better for your Company

Posted on Mon, Apr 21, 2014

While there are instances in which black and white printing is perfectly sufficient, in today's business world, you have to work in color if you want to stay on top. According to the research by Xerox, they found that firms get paid 30% faster with colored invoices vs. black and white invoices. This is because color attracts attention, it improves comprehension & retention, and color motivates people to act. It has been proven that color also increases the likelihood of a sale.



Color printing has become the standard it is today for businesses, on a variety of different projects including advertising or the passing on or information, sales reports, charts and diagrams and many other printing projects. Here are some other main reasons why businesses implement color in their offices:

Color Printing Catches the Eye: Whether you are sending out a company newsletter, creating an advertisement, poster or other visual, color catches people's attention. Employees are much more apt to read a newsletter that is in color, and clients are much more willing to pay attention to something printed in color - as well as professionally designed. This is especially true when it comes to wide format or larger printing. If you are creating a large document, sign, poster or banner, you should invest in color printing to get the maximum effect.

People Remember Color Printing Better: If you want your message to be remembered, then you need to print it in color. Black and white simply isn't going to stick in anyone's head. People are far too desensitized to black and white when it comes to paperwork. If you are creating product information for a presentation or to send to a client, it needs to be in color, because when they need your product or service, you want to give yourself the best chance possible to be remembered.

color_1Printing in Color Evokes Emotion Better: You already know that emotion influences buying in a big way. People buy based on emotion nearly every day, and color printing can help to evoke those buying emotions. However, it doesn't just work with clients. Creating color presentations for employees, shareholders or anyone else associated with your organization will help you make the emotional impact that you are trying to get out of your presentation.

People Understand Documents Printed in Color Better: There have been a couple of studies that show definitively that people have a higher comprehension of things like blueprints, schematics, mechanical and electrical documents, informational booklets or manuals. In fact, people might understand these documents better by as much as 60 percent according to some studies.

Color Prints Make Your Business Look More Professional: If you want to impress clients and others who see your printing, then color is the best way to do that. A well designed, brightly colored presentation or brochure will reflect your company's professionalism and commitment to excellence.


No matter what type of business you are in, printing in color has enormous benefits, helping to improve your image, create more sales directly by influencing potential buyers and clients, and overall, helps your business to run more smoothly. Many color printers are much less expensive than you'd expect, and it can be worth it to invest in color printing for your business. If you want to make an impression - an impression that lasts longer, then printing in color is one of the best decisions you can make.

For more information on what color can do for your business, call 313-441-4610 or visit us online at,




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